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Wednesday, February 27, 2008

Reception



Battlefield 2142 generally received positive reviews from game-rating communities but lower than those of its predecessors[20] IGN rated Battlefield 2142 an 8.4[21] and GameSpot rated Battlefield 2142 an 8.1.[22] WorthPlaying gave Battlefield 2142 an 8.9 out of 10 and said "Battlefield 2142 continues the tradition of combining ground forces, land and air vehicles, and huge, wide-open maps in an addictive, wholly entertaining package that sets the bar high for competitors to follow."[23] Game Rankings's average rating for the game is at 80%.[24]



Advertising components<<<<<

Battlefield 2142 shipped with dynamic in-game advertising provided by IGA Worldwide. A similar system is featured in games such as Splinter Cell: Chaos Theory, and SWAT 4.[25] The system changes advertisements on objects such as billboards in-game. These in-game advertisements have been dubbed adware by some, and there has been a vocal backlash against this element of the game.[26] Some players also alleged that the game contained spyware that monitors the user's web-browsing habits. However, DICE employees have claimed on the game's forums that the game only reports what in-game advertisements the player look at, and for how long.[27] The Australian version of 2142 did lack the Dynamic Advertising feature[28] as it was believed to be illegal under the Australian Spyware Act. However, Australian players are now subject to in-game advertisements while playing Battlefield 2142.[29] EA/DICE are currently holding a contest to find the best player in-game ad ideas (futuristic ads) to put into the empty billboards in the game.[30] Additionally, recently much of the "advertising space" has been used to show propaganda for new in game features and helping to feed rumors of a new game type in the works. Intel has advertised in the game, and recently the Discovery Channel has placed advertising in the game for their Future Weapons series. More recently advertisements for the DVD release of the movie Ghost Rider have appeared. The current one is advertising Intel
Billboards without paid advertisements generally have recruitment posters for the factions, and ads for "DICE Travel." These travel ads sell the reader into going to the various maps, such as Verdun or Berlin, for ₤2142, with taglines such as "Gun not included" and "One-way." Some billboard ads recently added after the new year can be found during the gameplay saying "Happy 2143 EU Soldiers!" Additionally there is a reference to the sci-fi film Starship Troopers, and by extension, World War II recruitment posters, on billboards featuring the slogan - "He's Doing His Part. Are You?"
Ads have also recently appeared for the Northern Strike booster pack, displaying pictures like those of the Goliath, with a tag line of "A soldier's best friend", and PAC propaganda posters with the faction flag and a line reading "Европа завоёвана!" ("Europe is conquered!"), in Russian. In the UK, ads consist almost entirely of ads for Intel Core 2 Duo which states "Battle-Tested" and EA's own Northern Strike. More recently in Britain (August 07), the bank Lloyds TSB placed adverts ingame showing various accounts and products available from them.

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